Hi , I am Sam Yu

design crafts the story

design crafts the story

design crafts the story

marketing makes sure it’s heard

marketing makes sure it’s heard

marketing makes sure it’s heard

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to see projects

Motion design

Used in various media, including videos, websites, apps, games and presentations.

Motion design

Used in various media, including videos, websites, apps, games and presentations.

Social Media

Monitor social media analytics to see what's working and what needs improvement.

Social Media

Monitor social media analytics to see what's working and what needs improvement.

Photography

Through different shooting methods, composition, lighting and other techniques, a variety of styles and themes are presented.

Photography

Through different shooting methods, composition, lighting and other techniques, a variety of styles and themes are presented.

Marketing Strategies

Develop a comprehensive promotional plan, including advertising, content marketing, social media, and public relations.

Marketing Strategies

Develop a comprehensive promotional plan, including advertising, content marketing, social media, and public relations.

Design skills

About Sam

Apart from my expertise in UI/UX design, I also have solid experience in Motion Design, Multimedia Design and Data Analysis.

In my spare time, I enjoys doing photography, videography and exercise.

UI Design

UX Design

Marketing Strategies

Social Media

Photography

Graphic Design

Motion Design

design pic
design pic
  • Slide Decks

  • Copywriting

  • Brand Graphics

  • SEO

  • Package Design

  • Branding

  • Optimization

  • Brand Landing Pages

  • Social Media

  • Icons

  • Brand Visibility

  • Brand Advertising

About Sam

Senior UI/UX Designer with many years of experience in responsive design and user-centric strategy.

Enhanced browsing time and boosted indirect revenue through UX-driven user flows and experience design.

I'm Sam, a UI UX & Graphic Designer based in Hong Kong. I specialize in app interfaces, interactive prototypes, website design, branding, and advertising - with a strong focus on solving real-world user problems through design.

I'm Sam, a UI UX & Graphic Designer based in Hong Kong. I specialize in app interfaces, interactive prototypes, website design, branding, and advertising - with a strong focus on solving real-world user problems through design.

UI UX Specialist / Marketing

Nuu Mobile

Currently

UI UX Specialist / Marketing

Nuu Mobile

Currently

Senior UI UX Designer

Miniwork Ltd

2018-24

Senior UI UX Designer

Miniwork Ltd

2018-24

Web & Graphic Designer

Go1010 International Ltd

2016-18

Web & Graphic Designer

Go1010 International Ltd

2016-18

profile pic
profile pic
process pic
process pic

Educational

Driven by curiosity and growth, I enjoy learning, exploring new ideas in UI/UX and creative design, shaping myself into a better professional day by day.

UX Design Certificate

Xccelerate 2019

1

UX Design Certificate

Xccelerate 2019

1

Higher Diploma in Visual Communication

Hong Kong Design Institute (Sep 2011 - July 2013)

2

Higher Diploma in Visual Communication

Hong Kong Design Institute (Sep 2011 - July 2013)

2

Foundation Diploma in Product Design

VTC (Sep 2008 - July 2011)

3

Foundation Diploma in Product Design

VTC (Sep 2008 - July 2011)

3

Contact Me

Let’s connect to bring innovative designs to life

mail: samyu.yu@gmail.com

Tel: 9523 1914

All rights reserved, ©2025

Design by Sam

Contact Me

Let’s connect to bring innovative designs to life

mail: samyu.yu@gmail.com

Tel: 9523 1914

All rights reserved, ©2025

Design by Sam

Contact Me

Let’s connect to bring innovative designs to life

mail: samyu.yu@gmail.com

Tel: 9523 1914

All rights reserved, ©2025

Design by Sam